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GOOGLE ADS ALL IN ONE

Technical assurance, hands-on experience

  • 0 Learners confidently joined the workforce

  • 0 Customized training programs were conducted for corporate clients

  • 0 Contestants entered 10 competitions searching for young talents

LEARNING
OUTCOMES

  • This Google Ads course helps learners complete their skill set from planning to hands-on execution with a real account to run Google Ads Search, display and video

  • Know the core principles of Google Ads Search, display and video, and the rules of optimization so that learners can stay in control to deal with any changes made by Google 

  • Focus on tagging, optimization, and reporting which are difficult and rarely shared publicly 

  • Optimize the media budget by leveraging the resources and re-marketing

  • Sail through the deadlock of wasting money on ads running that make negative impact on marketing performance  

  • Practice consistently throughout this course under the close guidance of trainers 

  • Each learner is assigned with a Google Ad account with a given budget and a website to practice setting up account, setting up keywords, running ads, optimizing, analyzing data, and making reports 

  • Match and introduce job opportunities

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WHO IS THIS COURSE FOR?

  • Digital marketing specialists from clients who have to run ads and bear KPIs and wish to take control of digital media channels, particularly Google Ads Search

  • Communication specialists from agencies (Account, digital, content, media, social media, community...) who provide services in running media, producing content, managing community and wish to master in Google Ads Search to respond to clients' needs 

  • Business owners of MSME (Micro - small - medium enterprise) or startups who need to learn Google Ads to do advertising and marketing with a humble budget 

  • Students or career switchers who want to build a career in digital media with basic knowledge about digital marketing

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COURSE OUTLINE

OVERVIEW OF GOOGLE ADS SEARCH AND GOOGLE ADS ACCOUNT SETUP

This is an important module that lays a firm background to manage Google Ads Search. This module addresses a critical question why Google Ads Search needs to be used, how to set up Google Ads account, and how to run Google Ads Search properly and sustainably.

Section 1: Overview of Google Ads Search and Google Ads account setup

  • Google Ads and consumer behaviors in the digital age 4.0

        ・Understand about Google Ads

        ・Know how to reach to Google Ads support

        ・Distinguish different formats of Google Ads: Definition, strengths and weaknesses, why the focus should be on Google Ads Search

        ・Address the critical question about why Google Ads Search should be used

        ・Get familiar with AIDA and AISAS model

        ・Apply AB testing for selecting keywords and ads

        ・Apply these 2 models to:

           * Set KPI for website

           * Set the right keywords to fit with consumer behaviours 

  • Setting up Google Ads account

        ・Understand the structure of Google Ads account and MCC account

        ・Set up MCC account and sub accounts within MCC

        ・Install the 1st payment

        ・Know about the interface of Google Ads

        ・Create ads campaign to use Keyword Planner

CREATE THE OPTIMIZED KEYWORDS LIST AND SETUP THE 1ST CAMPAIGN OF GOOGLE ADS SEARCH

This step is essential in Google Ads Search. Starting with the 1st keyword list, learners then optimize the keyword list to kick start a campaign. Learners practice and analyze the effectiveness based on real data.

Section 2: Create the optimized keywords list and setup the 1st campaign of Google Ads Search

  • The basic keyword list

       ・Apply AIDA and AISAS models to build the keyword list

       ・Know how to use Keyword Planner: Definition and application

       ・Get to know the tools that help support in finding keywords: Keywords tool io and others

       ・Practice creating the basic keyword list 

  • Optimizing the keyword list

       ・Review the knowledge in the previous sessions

       ・Group presentation of how to set up keyword list step by step

       ・Practice arranging the logic keyword list 

  • Setting the 1st campaign of Google Ads Search

       ・Familiarize with the interface of basic Google Ads: Location, language, budget, keyword type

       ・Set up Google Ads Search step by step

       ・Practice with the initial keyword list

GOOGLE ADS SEARCH OPTIMIZATION

Ad performance can only be improved with optimization. The next module in this Google Ads course gives detailed instructions about methods, tools and tips to make Google Ads Search worth of investment.

Section 3: Google Ads Search optimization

  • Understand about Adrank

  • Get to know about Quality Score

  • Obtain tips to write good text ads

  • Know about ads extension

  • Know how to optimize: Time and location for ads to appear

MEASUREMENT IN GOOGLE ADS

This module guides learners to set up measurements by connecting Google Tag Manager, Google Analytics and Google Ads.  

Section 4: Measurement in Google Ads

  • Summarize consumer behaviors to set up measurement

  • Define and find the correlations between Google Analytics and Google Ads

  • Know how to set up Google Ads Conversion  

  • Analyze Google Ads data in Google Analytics 

GOOGLE ADS DISPLAY

Google Ads Display is a useful channel that helps brands reach the target audience and raise brand awareness. It's also critical in the re-marketing effort to maximize media investment. 

Section 5: Google Ads Display

  • Know about Google Ads Display

  • Identify the weaknesses and strengths 

  • Gain experiences about visual design to optimize the ads

  • Know how to set up Google Ads Display

     ・Google Display Network (GDN)

     ・Gmail ads

  • Know how set up Google Ads Display - Re-marketing

     ・Create re-marketing list of audience: Website; YouTube; app...

     ・Set up re-marketing campaign

  • Know how to optimize Google Ads Display

     ・Optimize content 

     ・Optimize techniques     

GOOGLE YOUTUBE ADS

Video is always more appealing than any format types of content. YouTube as the replacement of TV is also one of the fastest ways to reach the target audience.

Section 6: Google YouTube Ads

  • Know about Google YouTube Ads

  • Identify the weaknesses and strengths 

  • Connect Google Ads account and YouTube channel

  • Know how to set up Google YouTube Ads

  • Know how to set up Google YouTube Ads - Re-marketing

     ・Create re-marketing list of audience: Website; YouTube; app...

     ・Set up re-marketing campaign

  • Know how to optimize Google YouTube Ads

     ・Optimize content 

     ・Optimize techniques    

  • Know how to read data from YouTube creator studio

DATA ANALYSIS AND REPORTING

Data collected after the campaign is a good source of information for analysis and implications for next steps. This module trains learners how to interpret data and make reports.

Section 7: Data analysis and reporting

  • Google Ads data analysis

       ・Know how to read the data

       ・Develop skills of data evaluation 

  • Reporting

       ・Build the structure of a report

       ・Develop a concise and actionable report

       ・Draw implication and action plan for next steps

COACHING AND CAMPAIGN REVIEW

Having so many questions and frustrations while working with publishers, doubting about the campaign performance, this module offers unique coaching experience. Learners can bring up any questions and issues they are dealing with Google as well as future intentions in running ads. Our trainers and teaching assistants are here to offer help.

Section 8: Self learning in groups

  •  Groups come to class to discuss the findings and prepare for final assignment

Section 9: Coaching and campaign review

  • Group presentation with the following content

      ・Identify target audience 

       ・Define the budget, KPI

       ・Create campaigns, data to monitor each day and each phase 

       ・Create plan to optimize each individual metric 

       ・Create back-up plan in case of missing the target KPIs 

       ・Foresee the worst case/ best case when running ads. Ensure that risks are in control 


  • Set up campaign from A - Z

  • Address all concerns and questions that learners may have when applying Google Ads Search, Google Ads Display and Google YouTube into reality

FINAL PRESENTATION


Section 10: Final presentation

  • Present the campaign report including the planning part and the execution

  • Present the improved plan in case the project is continued

  • Q&A on problems in learning and running Google Ads

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THE NECESSITY OF THIS COURSE

  • In the digital age, consumer behaviours are getting more and more complex. Along the consumer journey, consumers can search to find more information about products or services, also they can interact with many other channels. Therefore, marketers should be smart to approach many channels in an integrated manner. Omnichannel is one of the strategies to help grow the revenue and sustain the business. And Google is a rich platform with search, display and video is an effective tool that should not be ignored.

  • The Google Ads All In One at AIM Academy is a unique course that gives learners full understanding about Google Ads Search, display and video to maximize the power of this most popular channel. 

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TRAINERS

  • BON NGUYỄN

    Associate Director

    Mediacom - GroupM

  • PHẠM DUY ANH DŨNG

    Former SEM Marketing Manager

    Tiki Corp

  • ĐÀO NGUYÊN BẢO KHÁNH

    Account Manager

    Appier Việt Nam

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Testimonials

This course provided useful and valuable knowledge for my next business plan. I was really impressed by the teachers' in-depth knowledge and realistic experiences.

The trainer who impressed me the most in the Google Ads course was Mr. "Khanh Google'', his answers were highly practical and applicable in my work

I and other learners are almost exhausted after a long working day. But it does not matter because the trainer can come up with a fun atmosphere. Our lesson is more relaxing and interesting

Nguyễn Thị Cẩm Như

Seller

Nguyen Au Han

Marketing Executive

Nguyen Thi Mai

Deputy Head of Information Exploitation Department -

VNPT

Established in 2011, AIM Academy is the leading practical training institute in Marketing & Communication. Via skill training, competitions & awards, and job matching, we want to raise the standards of Marketing & Communication in Vietnam.

AIMACADEMY TRAINING JOINT STOCK COMPANY

Address : 146 Bis Nguyen Van Thu street, Da Kao ward, district 1, Ho Chi Minh city

Phone number : +84 93 1333 150

Email: contact@aimacademy.vn

Giấy phép ĐKKD số 0313323802 do Sở Kế hoạch và Đầu tư TP. HCM cấp ngày 25 tháng 06 năm 2015

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