INTRODUCTION TO DIGITAL MARKETING
How does digital change user behaviors? How to build a successful digital campaign? This digital marketing course not only covers all basic knowledge of marketing in the digital age but also equips learners with essential knowledge about digital channels and tools.
Section 1: Marketing vs. digital marketing
Distinguish the difference between marketing and digital marketing
Recognize important features of digital marketing
Understand paid - owned - earned media
Get acquainted with terminologies of digital marketing