Promotion for business.

See now
Login VI EN

logo logo

Elearning
VI EN

DIGITAL PLATFORM MANAGEMENT

Comprehensive knowledge about digital marketing with the latest update

  • 0 Learners confidently joined the workforce

  • 0 Customized training programs were conducted for corporate clients

  • 0 Contestants entered 10 competitions searching for young talents

LEARNING
OUTCOMES

  • This digital marketing course provides comprehensive knowledge about digital marketing including platforms, media channels, content, website, social, and và ecommerce 

  • Set a strong foundation to continue intensive digital courses on tools or planning at AIM Academy

  • Know the terminologies and key performance indicators which are complex and confusing 

  • Update the latest trends about digital marketing

  • Guided by trainers who are experienced digital marketing experts 

  • Test the knowledge after each session to make sure learners absorb the information quickly and effectively 

  • The most appealing course at AIM Academy with diverse background, thereby facilitating the exchange of experiences and knowledge

  • Match and introduce job opportunities

WHO IS THIS COURSE FOR?

  • Marketing specialists from clients who want to learn about digital foundation to maximize the power of digital for their business

  • Communication specialists from agencies (Account, planner, creative, content, media...) who want to consolidate digital knowledge and basic skills to apply to their jobs

  • Students or fresh graduates or career switchers who want to equip digital knowledge to enter the Marketing & Communication industry

  • Business owners of MSME (Micro - small - medium enterprise) or startups who wish to know about digital marketing to apply for their businesses

COURSE OUTLINE

INTRODUCTION TO DIGITAL MARKETING

How does digital change user behaviors? How to build a successful digital campaign? This digital marketing course not only covers all basic knowledge of marketing in the digital age but also equips learners with essential knowledge about digital channels and tools.

Section 1: Marketing vs. digital marketing
  • Distinguish the difference between marketing and digital marketing

  • Recognize important features of digital marketing

  • Understand paid - owned - earned media

  • Get acquainted with terminologies of digital marketing

MEDIA FUNDAMENTALS

This module offers fundamental knowledge about digital media platforms such as display media networks, video marketing, social marketing, search marketing, and email marketing. After studying, learners will be confident to use the language in digital media terms.

Section 2: Digital media planning
  • Understand media in the digital environment

  • Distinguish media strategy vs. media tactics

  • Learn about media planning process

  • Identify what a media plan looks like

  • Get to know about data tracking system and optimization process

Section 3: Biggest media platforms - Display, video
  • Display media networks

        Know the key metrics

        Know the principles and tactics

  • Video

       Know the key metrics

       Know the principles and tactics

Section 4: Biggest media platforms - Search, social, email
  • Search Engine Marketing (SEM)

       Understand the key metrics on Google Ads Search 

       Learn about keywords planning and principles

  • Social marketing

       Know the key metrics on social marketing

       Capture the type of ads on the social platform

       Learn about the key features and principles

  • Email marketing

       Know the principles and tactics

       Know the system, process and metrics

CONVERSATION AND CONTENT MARKETING

Content and conversation are very important in learning digital marketing. This module helps learners understand social media features, different media networks, hot topics, trends… together with the knowledge about ideas and brands, so that learners can apply in planning the conversation.

Section 5: Social media and conversation
  • Understand social media features

  • Acquire the knowledge about different social network and different features

  • Identify hot topics, trends and megatrends

  • Get familiar with the definition of idea, brand story and conversation plan

  • Deep dive into the process of social conversation planning

USER EXPERIENCE

This module offers fundamental knowledge about building a user-friendly website/ app. After studying, learners can evaluate the performance of web/ app and find solutions for optimization.

Section 6: Website fundamental
  • Familiar with digital platforms: Websites, apps, mobile apps

  • Know the terminologies and different types of digital properties

  • Understand general website and app building process

  • Get to know UX & UI, sitemap, user flow, wireframe

ECOMMERCE - IT’S A TREND

Ecommerce is booming during and after Covid. Businesses can’t ignore this trend when consumers shop online. Learning about ecommerce helps businesses and marketing specialists capture this golden opportunity.

Section 7: Ecommerce - It’s a trend
  • Gain overall understanding about ecommerce 

  • Evaluate the development of ecommerce in Vietnam and the role of ecommerce in the new normal 

  • Distinguish different types of online commerce and ecommerce

         On-demand (Quick-commerce): GrabMart, ShopeeFood, Baemin

         Brick & Mortar (Brick & Click): The online channels of supermarkets, hypermarkets, convenience stores such as Big C, Watsons, Guardian, 

          Online B2B

          Marketplace platforms 

          Website D2C: Websites that belong to brands 

          Social commerce

FINAL ASSESSMENT

At the end of this digital marketing course, learners review their knowledge through the graduation exercises.

Section 8: In-class test
  • Consolidate all learnings to have an overview about digital marketing

  • Questions and answers

  • Receive feedbacks and comments from trainers

THE NECESSITY OF THIS COURSE

  • Digital is not a tool, it is not a media channel either. Today digital is truly a mindset. To be able to join and survive in the Marketing & Communication industry, everyone should be equipped with digital knowledge. However, where to start? What to learn first? This course is the answer.

  • Digital Platform Management is a short-term course in HCMC, designed by renowned digital experts. This course helps learners have an overall picture of digital before digging into the further use of this powerful platform. Learners gain all essential fundamental knowledge about digital, from digital tools, digital media, digital user experience, conversation and content, to mobile and the latest digital trends.

TRAINERS

  • VICKY HÀ

    Former Associate Digital Director

    Dentsu Aegis Network

  • ĐỖ NHƯ QUỲNH

    Head of Marketing and Consumer Insight

    Buzzmetrics

  • NGUYỄN QUỐC TIẾN

    Country Digital Customer Experience Lead

    Schneider Electric

  • PHẠM QUỐC TUẤN

    Brand Manager

    ECO PHARMA

  • BARRETT LE

    CEO

    Bear Plus

  • ĐOÀN VI VI

    Social Ecom Specialist

    Skinna

Testimonials

This course is more valuable than my imagination. I studied from foundation to detail on each channel and how to measure it effectively. I also have a chance to know the principles to optimize the customer experience.

I plan to apply digital marketing to my future business in Canada. Digital marketing courses will be an effective tool leading to a successful business.

Nguyen Huu Thanh

Student

Foreign Trade University

Pham Tan Viet

Former Sales Manager

Suntory PepsiCo