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CAREER ORIENTATION

Do you still wonder about the career direction and development in the Marketing & Communication industry? Refer to the chart below for the most comprehensive view of the industry.

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  • 0 Learners confidently joined the workforce

  • 0 Customized training programs were conducted for corporate clients

  • 0 Contestants entered 10 competitions searching for young talents

MARKETING & COMMUNICATION

This dynamic industry attracts a large workforce who wants to develop a long-term career. The doors to Marketing & Communication industry are widely opened for the youngsters. To enter, you should explore 2 major directions: client and agency. Click each block for more details.

CLIENT

Client can be a manufacturer or a service provider. There are many departments within the client's organization and marketing is one of those and it is in charge of marketing strategy and planning. The marketing department hires the 3rd parties also known as the agencies to provide consultancy and implement marketing and communication activities.

>> FIND OUT POSITIONS IN CLIENT SIDE

AGENCY

Agency is the provider of marketing consultancy and marketing services in accordance to client's requests. Agency is remunerated for serving clients. The products or outcomes of agency's services are proposed solutions, creative ideas, and actual implementations. Agency can handle many clients, many brands in different industries or categories.

>> EXPLORE THE AGENCY'S WORLD

  • PR

    The relationship-builder

  • DIGITAL

    Digital marketing is not just ads operation

  • MEDIA

    The "underground force" behind advertising campaigns

  • PRODUCTION

    The "cradle" of brilliant advertisements

Do you still wonder about Marketing & Communication careers? Let us answer your questions.

FREE CONSULTATION

Do you still wonder about Marketing & Communication careers? Let us answer your questions.

FREE CONSULTATION

WHAT DO MARKETERS DO?

In recent years, the attraction of the marketing industry is undeniable. But not everyone who is passionate about marketing really understands what marketing is - even those who are well trained at school.

When you go to university, you often hear about the strategy of this brand, the SWOT analysis of the other brand, which are big names like Pepsi, Vinamilk, Kinh Do... Later, you find out the existence of agencies - companies that provide marketing and advertising services.

So what is a client and what is an agency? Which one is better?

Let's get back to the strange but familiar model in marketing - 4P. If you want to do jobs that cover all 4Ps (Product - Price - Place - Promotion), the company you should apply to is the client - companies that produce, sell products and services like Unilever, Pepsi... In the industry, they are called clients or advertisers.

So if those companies are "clients", whose clients will they be? Who will serve them? It's the agencies. Agencies are mainly responsible for the last P - Advertising & Promotion. You may have heard of famous agencies like Leo Burnett, Dentsu, Mindshare...
So in clients and agencies, what do marketers need? Please go back to the career orientation chart above and the videos that explain each position to find the answer.