Do you still wonder about the career direction and development in the Marketing & Communication industry? Refer to the chart below for the most comprehensive view of the industry.
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This dynamic industry attracts a large workforce who wants to develop a long-term career. The doors to Marketing & Communication industry are widely opened for the youngsters. To enter, you should explore 2 major directions: client and agency. Click each block for more details.
Client can be a manufacturer or a service provider. There are many departments within the client's organization and marketing is one of those and it is in charge of marketing strategy and planning. The marketing department hires the 3rd parties also known as the agencies to provide consultancy and implement marketing and communication activities.
>> FIND OUT POSITIONS IN CLIENT SIDE
Agency is the provider of marketing consultancy and marketing services in accordance to client's requests. Agency is remunerated for serving clients. The products or outcomes of agency's services are proposed solutions, creative ideas, and actual implementations. Agency can handle many clients, many brands in different industries or categories.
>> EXPLORE THE AGENCY'S WORLD
The relationship-builder
If you only look at PR from the perspective of communication channels, you will not understand PR comprehensively and get the 'beauty' of this job. Approach PR in terms of roles with sharings from 2 experts: Mr. Huynh Le Khanh (Co-Founder, Managing Director - Golden PR & Golden Stella) and Ms. Tran Thuy Hoang Trang (Vice Managing Director - Golden PR).
Digital marketing is not just ads operation
Many young people nowadays still misinterpret digital as operating Facebook and Google ads. With this video series, let's look at digital marketing in a more comprehensive way, thoroughly understand the similarities and differences between digital marketing on client-side and agency-side. The speakers are Mr. Pham Quoc Tuan - Head of Digital at MIC and Ms. Doan Vi Vi - Social Ecomm Specialist at Skinna.
The "underground force" behind advertising campaigns
Working at a Media agency, you will have the opportunity to experience many different areas, from planning, traditional buying, digital buying, to content. How interesting this job is, let's hear from Ms. Uyen Nguyen - Strategic Planning Associate Director and Ms. Thanh Vo - Strategic Planning Director cum E-commerce Planning Lead at Mindshare Vietnam.
The "cradle" of brilliant advertisements
Besides the ideas from client and agency, the production house's implementation plays a vital role in completing an advertisement. Mr. Tony Nguyen - Founder of May Production will share with young people about the career path at production houses.
Do you still wonder about Marketing & Communication careers? Let us answer your questions.
FREE CONSULTATIONIn recent years, the attraction of the marketing industry is undeniable. But not everyone who is passionate about marketing really understands what marketing is - even those who are well trained at school.
When you go to university, you often hear about the strategy of this brand, the SWOT analysis of the other brand, which are big names like Pepsi, Vinamilk, Kinh Do... Later, you find out the existence of agencies - companies that provide marketing and advertising services.
Let's get back to the strange but familiar model in marketing - 4P. If you want to do jobs that cover all 4Ps (Product - Price - Place - Promotion), the company you should apply to is the client - companies that produce, sell products and services like Unilever, Pepsi... In the industry, they are called clients or advertisers.
So if those companies are "clients", whose clients will they be? Who will serve them? It's the agencies. Agencies are mainly responsible for the last P - Advertising & Promotion. You may have heard of famous agencies like Leo Burnett, Dentsu, Mindshare...
So in clients and agencies, what do marketers need? Please go back to the career orientation chart above and the videos that explain each position to find the answer.
Phone number : +84 93 1333 150
Email: contact@aimacademy.vn
Giấy phép ĐKKD số 0313323802 do Sở Kế hoạch và Đầu tư TP. HCM cấp ngày 25 tháng 06 năm 2015
