Ứng tuyển vị trí Marketing Manager và Social media manager tại XLE GROUP | AiiM

Ứng tuyển vị trí Marketing Manager và Social media manager tại XLE GROUP

XLE GROUP tuyển dụng Marketing Manager và Social media manager
About us: 
XLE GROUP is the holding company of Saigon Heat, SSA Sports and Vietnam University Games (VUG).

Saigon Heat is a professional basketball team who represents Viet Nam in the Asean Basketball League. The Heats inaugural season ran from January – June 2012 and has been evaluated as one of the most impressive sporting events in Viet Nam. Saigon Heat is more than a just a Basketball Game, it is a sporting entertainment experience.
Visit SGH at: www: http://saigonheat.com/

SSA Sports is a unique multi-sports training school that currently coaches soccer and basketball. Beside coaching, SSA Sports also organizes sports leagues, tournaments and community events. We will connect the community, both expat and local, and positively impact lives through our sports related activities.
Visit SSA at: http://ssasports.vn/

Vietnam University Games (VUG) is a premier sports competition platform for universities in Viet Nam with focus on building the pride and loyalty of the students with their schools through sports activities.
Visit VUG at: http://vug.vn/

VUG, together with SSA Sports and Saigon Heat team, aims to change the dynamics of sports industry in Viet Nam by creating self-financed and sustainable business models.

Marketing Manager



Marketing manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization and projects related to sports in order to attract potential audience, increase fans engagement and meet business objectives.


Key responsibilities

Manage all marketing for the company and activities within the marketing department.

Develop the marketing strategy for the company/ projects in line with company objectives.

Co-ordinate marketing campaigns with sales activities.

Plan and implement integrated promotional campaigns.

Create and publish all marketing material in line with marketing plans.

Work on a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.

Measure and report performance of marketing campaigns, gain insight and assess against goals.

Be in charge of marketing budget and allocate/invest funds wisely.

Take overall responsibility for brand management and corporate identity.

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Build strategic relationships and partner with key industry players, agencies and vendors.



At least 3 year-experience in marketing and communications, having sports knowledge is a plus.

Intimate understanding of traditional and emerging marketing channels.

Demonstrable experience in marketing together with the potential and attitude required to learn.

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

Budget-management skills.

Strong analytical and project management skills.

Up-to-date with the latest trends and best practices in online marketing and measurement

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

Confident and dynamic personality.


Salary budget: 1000-1500 depending on experience.


Social media manager



The Social Media Manager will lead the strategy and execution on social media and digital content effort aimed at building brand awareness and projects related to sports community and university students 

As a Social Media Manager you will create and maintain marketing campaigns, brand promotions for the company on different sites, monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the brand's voice and guidelines.


Key responsibilities

The Social Media Manager will own all social strategies and collaborate with marketing and stakeholders across the organization to craft compelling content to drive the awareness/adoption and community engagement

Publish engaging content to build brand awareness to our social media communities, specifically students and sports fans.

Must be able to work with the design team on the graphic design and visuals to support digital content.

Ensure all social media platforms are updated and maintained consistently. Ensure performance reports are helpful and sent timely

Attend events and publish content to share with our followers.

Recommend and manage Key Opinion Leaders activities

 Monitor and evaluate competitor activity in the social and digital space to adapt and modify short- and long-term programs as needed in alignment with project/ company objectives.

Ability to utilize editorial background with marketing experience to create, improve and optimize digital and social content


Job requirement

3-5 years of relevant experience in social media, PR or content management at an agency or within an organization

Need a solid understanding of the digital landscape

Ability to think strategically

Deep understanding of major social media platforms including analytics and business manager tools

Ability to build relationships and work with a variety of coworkers across multiple teams

High integrity, energy, and a desire to work in a results-oriented, fast growth environment

Meticulous attention to detail and a capacity to set priorities and meet deadlines

A strong communicator, both written and verbal who understands the interaction between strategy, content and audience engagement

Demonstrate proficiency in proofreading and editing materials

Ability to craft ideas and thoughts into any medium

Experience running successful social campaigns on both small and large scales.


Salary budget: 1000-1500 depending on experience.

Deadline: 20 Jan 2017

CV and cover letter send to Mr Hai Dang - HR Assistant Manager | hai.dang@xle.